Business Websites

General

Those who plan cleverly reach their goal faster

Let's think about a few things together in advance to be able to implement your project in a target-oriented and optimally satisfying way afterwards. We would like to give you the most important ones already here on the way.

Deadline and budget of the project

• When should the website go online?
• What is the maximum budget available?

Search engine optimization, online marketing and social media

• Are special search engine optimization measures to be implemented?
  The website will be designed and implemented in such a way that it already meets the most important search engine findability criteria. However, specific measures can be taken beyond this.
• Are you planning to use online marketing measures such as Google AdWords? Are you planning to use social media such as Twitter, Facebook, etc.?

We will be happy to advise you personally on all the questions listed and recommend effective measures if you wish. For the optimization of search engine rankings, we will also be happy to suggest selected partners to you who specialize in precisely this area.

Alignment

How to hit your website right on target

There are different orientations of a website that you can focus on. These different directions do not have to be mutually exclusive, but it is worth prioritizing. In this way, you can work in a focused manner towards a set goal and achieve it sooner. High reach? Good search engine ranking? Aesthetic appeal? Strong sales? Together we discuss the following alignments:

Orientation of the website

Company purpose and market

• What products and services do you offer?
• Who are your competitors?

Reach

• Is it a regional/supraregional or national/international offering?
• In which languages is the content offered?

Goals of the website

• What goals are you pursuing with your website? (e.g. acquisition, customer service, etc.)

Target group(s)

• Geographic origin, market, age, etc.

Content and structure

• Do you have a slogan or motto?
• Which keywords best characterize the content of the website? What are the central concepts of your activity?
• Which areas/contents should the website contain? Have you already documented your ideas in the form of a navigation list or page tree?
• Are special contents or services planned for access via mobile/smartphone?

Example websites

• Which websites roughly correspond to your ideas and why? What do you particularly like, what not?

Design

The eye surfs along

The website appearance should not only look particularly appealing, but also fit your company one to one. Therefore, we invest some preliminary considerations in advance to a modern design, which always corresponds to your corporate design. After all, your website should be maximally representative and at the same time effective, which is achieved by a coherent layout. Together we discuss the following questions:

Design and layout

CI and colors

• What are the primary colors? Are there already other materials such as brochures, business cards and flyers?

Logo

• Does a logo already exist? Is it already available in the required formats? If necessary, should a logo be supplied by us?

Sketches

• Have you possibly already made first layout sketches?

Image and text material

Image material

• Is image material already available? Do photos still need to be taken and/or edited? Do you want us to create and/or prepare further material?

Texts

• Is text material already available? Who writes and maintains the texts?

Other materials

• Can/would you also like to provide other materials? What other materials are needed?

Features

Together we develop real all-rounders

In order to make the website convincing also in the implementation, some considerations about the technical requirements are recommended in advance. For example, we should talk about a suitable domain, hosting and a content management system that allows you to change content independently. In addition, there are a number of technical features that might appeal to your website visitors. To ensure that in the final result the website meets all requirements, we discuss the following points together:

System and (technical) features

Domain and hosting

• Do you already have a domain? If so, with which web hoster and which hosting package?

Content management (CMS)

• Is the content of the website to be maintained by you? Are there other persons besides you who should take care of the editorial content of the website? Do you already have ideas about the use of a certain CMS?

Features and functionality

• Search function 
• Contact form 
• RSS feed 
• Newsletter 
• Password protected areas 
• Downloads and media management 
• Online store 
• Picture gallery 
• Visitor statistics 

What other wishes do you have? 

Special requirements for the web design

• Which browsers should be supported?
  As a rule, the proper display on Internet Explorer 7, Internet Explorer 8, Firefox from version 3.0, Safari from version 3.0, Opera from version 9.0. Other requirements must be discussed and evaluated separately. It should be noted that an absolutely pixel-perfect display fidelity between the different browsers is not always given, even if the website appears to be displayed uniformly in the different browsers. 
• Are special print stylesheets needed for printing the content?
• Are there any special accessibility requirements to be considered?
  The website is already designed and implemented to meet the highest possible level of accessibility. However, there may be special requirements that require additional effort during development.

Edit content

Your website, your wishes and your CMS system!

A content management system also offers users who have little IT know-how the opportunity to edit their website independently. Through easy-to-edit areas, content can be added, deleted or changed independently of service providers. We offer you an excellent CMS solution, which is almost limitlessly expandable and thus the ideal prerequisite for the implementation for almost any type of project. Your name: Umbraco!

What possibilities does a CMS system offer you in general?

• You can enter all content quickly and easily without any special expertise. If you know how to use Microsoft Word, you will be able to edit and even extend the content of your website in the future.
• You can grant different users access to the system and thus, for example, allow specialist departments to maintain your own data.
• Change the design of your content independently or through an agency.

What are the advantages?

• You have maximum flexibility and are completely independent of service providers.
• You record a measurable cost saving. Because instead of hiring service providers, you can simply make changes yourself.
• You are always present with up-to-date content. Processes are not held up because service providers may have a backlog of orders or are currently on vacation.

Why do we specifically recommend CMS Umbraco?

• The system is customizable to your needs. Since umbraco is based on Microsoft technologies, even dynamic modules such as a product configurator are possible. In addition, external data sources can be integrated. This can be valuable for real estate dealers, for example, who always want to present their portal ads on the website as well. We will be happy to tell you whether your individual project can be realized.
• Technical all-round support. Our know-how goes beyond software development. We are also happy to take over system administration. Hosting, i.e. the operation of your project on our servers, would be just as conceivable as technical support for your own environment in the event of CMS-related issues.

Feel free to contact us. Together we will discuss all possibilities and which ones are especially advantageous for you.

Responsive & Mobile

Ideal arrangement on all devices - with Responsive Design!

The world is surfing on the move. Content is researched on the go and online purchases are made in the blink of an eye. Take advantage of this potential and ensure optimal viewing and usability of your website on all devices. We are happy to optimize your browser-based website for tablets and smartphones as well.

This is possible at low cost thanks to special frameworks that ensure broad support for many platforms. Otherwise, you risk certain elements not being visible or links not working. This, in turn, ensures an increased bounce rate. After customization, you can be sure that your visitors will automatically see the right website for them, where usability is also right.

Contact us. We will be happy to advise you on the possibilities of Responsive Design.

Added value

It goes without saying that we guarantee the proper execution of the project. But what makes us stand out from other providers?

• We offer everything from one source. Be it the design of the user interface, the software development or the administration of the server on which your website runs. We can cover everything and more.
• We can also provide you with appealing content for your website. Give us rough information and we will conjure up appealing content from it. Whether it's text, video or images. Anything that is good for your visitors and SEO.
• Through our previous activities we have built a small but now very fine network and can offer our customers all conceivable services around the creation of small to large websites even if this service can not be covered by our company. For example SEO. This topic is large and extensive and requires real specialists.